Sprint 2. UX Research MethodsEffective user research is the cornerstone of user-centered design. In this sprint, you'll explore various UX research methodologies and skills, such as user interviews, usability testing, card sorting, and user surveys.
You'll learn to plan, conduct, and analyze these research activities to gather valuable user insights and validate design decisions. Through practical exercises and case studies, you'll develop the skills necessary to uncover user needs, behaviors, and pain points, laying the foundation for creating successful user experiences.
Learning Outcomes:
- Differentiate between qualitative and quantitative research methods
- Identify key elements of a project brief
- Plan and conduct effective user interviews and contextual inquiries
- Derive actionable insights and recommendations from research findings
Sprint 3. User Personas and Journey MappingDeveloping a deep understanding of your target users is essential for creating user-centric designs. In this sprint, you'll learn to create detailed user personas based on research insights and data. Additionally, you'll explore techniques for mapping user journeys, identifying pain points, and uncovering opportunities for design improvements. By creating these powerful tools, you'll be able to effectively represent and communicate user behaviors, goals, and needs to stakeholders, ensuring that your design solutions are tailored to the specific needs of your target audience and business goals.
Learning Outcomes:
- Create detailed user personas based on research insights and data
- Map out user journeys and identify pain points and opportunities
- Utilize personas and journey maps to inform design decisions
- Communicate user insights effectively to stakeholders for aligned user needs and business goals
Sprint 4: User Flows and Information ArchitectureDesigning intuitive and user-friendly experiences requires carefully crafting user flows and organizing content and features into effective information architectures. This sprint will equip you with the skills to design optimal user flows for various scenarios and create information architectures aligned with user mental models, which is crucial for building centered digital experiences.
Learning Outcomes:
- Examine the impacts of information architecture on user experience and product success
- Identify and organize content and features into effective information architectures
- Explore key principles for designing effective search interfaces for intuitive content discovery
- Design optimal user flows and structures that align with user mental models for optimal usability